The Adobe Marketo Engage Professional certification (AD0-E555) is considered one of the more straightforward certifications and was previously known as the “MCA” or “Marketo Certified Associate.” This course is ideal for individuals ranging from beginners to intermediate Marketo users, as well as those seeking to refresh their understanding of fundamental concepts. This exam is tailored for individuals who use Marketo regularly but may not use every aspect of the platform. It is recommended for roles such as email specialists or someone hosting a webinar, etc.
Why Should You Get Certified?
Now, you might be thinking, “Why do I need a certification for that?” Having the AD0-E555 certification on your resume is like having a superpower. It shows potential employers that you know your stuff when it comes to marketing automation. Whether you’re looking for a job or trying to impress your boss, this certification can make you stand out from the crowd.
Fun Fact: Marketo Certified Experts earn significantly more than their non-certified counterparts with the same job title! On average, this translates to a $10,000 per year difference in salary.
What’s on the Exam?
Don’t worry, the exam isn’t as scary as it sounds! Here’s what you’ll need to know:
- Level: Professional (0-12 months experience)
- Passing Score: 36/55
- Time: 110 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English, Japanese
- Cost: $125 (global) / $95 (India)
- Exam ID: AD0-E555 (English), AD0-E555-J (Japanese)
Section 1: Building and managing programs (39%)
This section focuses on the creation and administration of marketing programs within the Marketo platform. It covers the planning, execution, and optimization of various marketing initiatives to achieve desired outcomes.
Section 2: Building assets (19%)Section 3: Defining and targeting audiences (33%)
In this section, candidates will learn how to create and manage different assets essential for marketing campaigns, such as emails, landing pages, forms, and templates. Emphasis is placed on designing engaging and effective assets to drive customer engagement and conversions.
Section 3: Defining and targeting audiences (33%)
This section delves into audience segmentation and targeting strategies using Marketo Engage. Candidates will learn how to define audience segments based on various criteria and personalize marketing efforts to cater to the specific needs and preferences of different audience groups.
Section 4: Analyzing and building reports (9%)
Candidates will explore the process of analyzing campaign performance and generating reports to derive actionable insights. This section covers techniques for interpreting data, measuring key metrics, and using analytics tools within Marketo Engage to optimize marketing strategies for better results.
How to Prepare?
- Study the Exam Guide: Start by going through the exam guide. It’ll tell you exactly what you need to know for the test.
- Practice, Practice, Practice: The best way to learn is by doing! Get hands-on experience with Marketo Engage and try out different features.
- Marketo University: There are tons of tutorials found at Marketo University. Probably overkill for the Professional test but it’s a great resource if you’re looking to learn more about Marketo.
- Take Practice Exams and Courses: This is the most important step for the Marketo Professional Certification. I highly recommend signing up for our course, which offers 9 quizzes and two practice tests. The questions in the practice tests mirror almost word for word what’s in the actual exam. You can find the course here.
Ready to Get Started?
So, are you ready to get certified? With the Adobe Marketo Engage Professional certification course (AD0-E555), you’ll be well on your way to becoming a marketing guru! Good luck, and remember, the only way to fail is if you never try!